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Your artful-vibed,
boutique-sized business
deserves to look as
good as your brand
experience feels.

NOT A PHOTOGRAPHER? =)

THIS IS PERFECT FOR:

Floral designers

Interior designers

Wedding planners

Boutique hotels

Med spas

Restaurants

Landscape architects

Artful shops

Creative entrepreneurs

Donut in Glass
Notebook and Keyboard

Your personal ‘in-house’ designer at your service!

This partnership is perfect for you if you’re done doing all this sh*t yourself. You want things done for you and done beautifully in the spirit of your business.

This package and process will be a little more tailored to you and your business vs my main package. I want to make sure we design everything you need so you can make more of a visual impact and hopefully get some of your time back!

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Branding + Full Showit Website for Boutique Businesses
Starts at $8500

This package can be customized a bit beyond the branding + website part in order to make sure you get any design you need from this process. This generally starts at $8000 – please get in touch for a custom quote that will reflect your needs, timing, etc. =)

DESIGN DIRECTION

BRANDING

COLLATERAL

DIGITAL HOME

  • Very human-centered approach, function + feeling

  • You'll personally work with me throughout the process

  • All communication is in Honeybook + Instagram as needed

  • Direction board so you can choose visual direction that feels right to you

  • Curated font selection based on your taste

  • MarkUp used for edit comments + Loom video capability so feedback is easy

  • Main logo mark

  • Alternative logo mark (ex: with tagline)

  • Submark

  • Email signature mark

  • 2 rounds of revisions per each mark

  • Colors

  • Fonts

  • 6 custom pages designed from scratch and built for you in Showit platform; 2 rounds of revisions per page

  • Complimentary coming soon page

  • Desktop and mobile UX

  • Help with blog setup or blog migration

  • Contact form integration or custom form built if needed

  • Basic SEO done for you like image file names, page titles, text tags, etc.

  • Help with domain connection

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Timing and availability

I book a few projects every month, 1-2 months in advance. So please reach out when you feel like you could jump into this process a month or two after we chat and you see a proposal. I can sometimes accommodate rush projects with a fee.

  • Up to 5 custom print or digital pieces (could be extra web pages); some typical items: biz card, mailer, thank you note, product labels, signage, etc.

  • Print-ready files provided and/or setup with printing depending on the item

Here's a quick list of the things you’ll need to gather before we work together. They’re 100% due two days before we start our project so I can get to you know better. Let me help your prep for these things now, it doesn’t need to feel overwhelming last second or if you’re not sure where to start. =)

QUESTIONNAIRE + PINTEREST BOARD

You'll actually start the questionnaire as soon as you inquire – it tells me more about you, your business, your goals, your taste in design, etc. It also includes a spot for you to paste a link to your Pinterest board, which you should fill up with anything and everything that feels like the right vibe/aesthetic for what you're looking to do with your own branding/website. Usually 20-50 pins helps me see a pattern and gauge your taste before I even start designing. If you don't know where to start, check out my own Pinterest boards that are set up by mood/vibe. You can always repin some of those ideas to start.

WRITTEN COPY

I would definitely encourage you to work with an actual copywriter if you can afford the investment before design – they are word magicians! Every site I've built where the client had just gotten their copy done professionally, the design felt easier and the user experience felt just that much more personal to not only the client themselves but to the client's audience, who is trying to decide if they should book them or not. Ideally you'll get copy done a few months before you do design or right before our project starts together. Copy is due by the start date. It's also ok if you don't work with a copywriter – in that case, I'll have you fill in my copywriting guide with all the words you want on each page. Once the new site launches, you could always go back and work with a copywriter who can then work around the design, and elevate your language/messaging even more. My go-to copywriter is Rachel and her team at greenchairstories.com, they are the besttttt.

PHOTOS OF YOUR WORK + BRAND PHOTOGRAPHY

You'll need pull 40-75 photos of your recent work/biz/behind the scenes/etc that I can choose from. I would also HIGHLY recommend you take new photos of yourself and/or your team so I can have those for the about page and wherever we want them in the design. Fresh photos make a huge difference!! When trying to decide what those look like, just keep in mind your style/taste. Or we can chat before you sign on if you'd like to brainstorm ideas and the art direction for them. =)

TECHNICAL LOGIN INFO

Once you sign the proposal and do the deposit, I'll send you a quick questionnaire to gather your personal login information which I'll keep secure on my end. You'll need to have your domain host login, website platform login (if not Showit), and then eventually a Showit login for me.

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